Marketing today is unpredictable, complex, and convoluted. In addition to mastering current marketing channels, there are new channels and platforms being created every day, and global and economic occurrences that can wreak havoc on the marketing plan. It’s not uncommon for marketing plans to be obsolete as soon as they are created.
In this demanding and uncertain new world, traditional work management tends to break down and marketers face these challenges:
In a survey of 600+ marketers for the 2020 State of Agile Marketing report, half of those surveyed state that using Agile in marketing has helped them go to market faster (53%), increase the productivity of their marketing teams (53%), and adapt quickly to change and feedback (51%). In fact, Agile marketing teams are 74% more likely to be satisfied with how their teams are working compared with just 58% of traditional marketers and 34% of ad hoc marketers.
Before you can dominate the marketplace, you have to get in front of your target audience. Build the capabilities that allow you to go-to-market before the competition.
Delight your customers by creating marketing deliverables that hit all the requirements and execute them at the highest standard.
Before teams can go fast, they must first be predictable. Agile creates the visibility, focus, and ownership needed for teams to become predictable.
In today's world, the only constant is change. Agile marketing helps to ensure teams run lean so that they are able to respond to a market that can change in an instant.
Research shows that professionals are motivated by autonomy, mastery, and performance. Agile principles help to build the infrastructure that allows these motivators to thrive.
Effective marketing is all about standing-out no matter how crowded your space. Agile creates the space for innovation and creativity to occur.
Give your team the knowledge, tools, and skills to not only meet today’s challenges, but to excel through data-based decision making, streamlined communication and coordination, and a constant drive towards shared goals. Our Agile Marketing bootcamp will help you put into practice better ways of creating value for your customers and organization through agile approaches to marketing. During this 4-day boot camp, our Agile Marketing coaches will help teams…
Prior to the bootcamp itself, Agile Velocity will consult with key stakeholders to help us understand your current as well as desired future states for your marketing teams. From this assessment, we can adapt the training and coaching to meet your particular situation and goals.
“Loved the activities that showed us basic concepts, like the ballpoint exercise and the name game.”
“I really enjoyed the variety of exercises. They were tons of fun and made the theories and learning memorable and real. Instructors had great energy and humor.”
“I appreciate the details and the exercises we did. I also like the recurring examples that it is okay to say ‘No’ and be realistic about stakeholder asks.”
“Bravo on addressing the core principles of Agile to an audience with different levels of experience in an organization!”
Discover the agility journey of an Agile Marketing pilot team at Southwest Airlines.
Download the case studyContact us to learn more about how Agile Marketing can address your organization's challenges.
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